Today, Atlantic Media launched Quartz, an online-only business publication, with much fanfare and excitement.
Quartz flashed buzzwords like “obsessions” and “openness.” Oh, and it’s specifically designed with fancy, newfangled devices like the iPad and smartphones in mind.
Too bad a focus on these buzzwords won’t work, in my opinion.
Journalism always was and always will be about delivering news with objectivity, accuracy and speed. It’s the same as it was 100 years ago. That’s the “secret” to the success of publications like the New York Times.
If Quartz doesn’t emphasis real journalism, no amount of “obsessions” and “openness” will help them.